In June 2008, Rak Design was approached by Salcey Cabinet Makers to pitch, along with 2 other design companies, for their new corporate identity project. We were delighted when we were awarded the contract as it has been, and still is, a very enjoyable project to work on.

Salcey Cabinet Makers are a fast-growing presence in the field of bespoke design, and build solutions for furniture, kitchens, cabinets, room-sets etc… you describe your dream furniture and they will design and build it for you! Pre-built mass-manufactured products are a definite no no for Salcey; they take pride in their traditional approach to creating unique pieces of hand-crafted work.

Our brief was to create a new corporate identity that reflected: old values, built to last, hand crafted, firm foundation, quality product and service, historical look and feel. The logo was of primary importance as it was to be used in a wide variety of applications, including van livery, studio signage, websites, folders, stationery, promotional materials, advertising, A boards etc.

Our first step was to do some thorough research not only with regards to Salcey’s business objectives, USP, SWOT etc, but also general competitor and market research so that we could get a strong handle on what their logo should be saying/representing. We found some very interesting and pertinent facts that enabled us to move onto the next stage with confidence.

We started with rough sketches and mock ups of logos and overall corporate identity, exploring a variety of pictorial and typography options.

Scripty Font Solution

This was one of the ideas that Salcey liked and they asked us to explore it further. Read later about what we did next……