We were approached by Jeram Jewellers who were really excited about their unique products and wanted a first class website which would resemble the essence of the brand and represent the exclusivity of their beautiful jewellery. At Rak Design we were infected by the enthusiasm of Jeram Jewellers and became just as excited about the website and as they were about the product. We too were inspired to create something original and different.

After talking to the client and seeing their products we knew that this jewellery needed something very special. We wanted to create little moments of discovery and interactivity, but without the use of Flash technology. Our avoidance of Flash in this instance was not because we are not fans, but because companies often block the use of Active X in the office. Jeram Jewellers’ products are aimed at corporate customer and we knew that we had to produce a site that these customers would be able to reach from any environment.

We had our art director create the ‘Garden Party’ photo collection for the Jeram Jewellers website. The idea was to show off their unique nature-inspired products in appropriate natural surroundings to create a set of stunning photographs which would do justice to the jewellery on-site. By combining design creativity and high quality photography, we were delighted to be able to create an innovative and effective way of displaying the exquisite beauty of Jeram Jewellers’ products to their customers.

We also wanted to create an e-commerce system that was simple to use and would encourage customers to purchase from the site. We built in a familiar cart and checkout service facilitated by customer accounts which customers can now use to buy with ease again and again.

Jeram Jewellers’ new website is now live and we are happy to say that all concerned are very pleased with the final results. The website has been another fine example about the great things that can happen when we at Rak Design become infected by a client’s passion for their own products and are inspired to create an equally stunning site.

Visit: www.jeramjewellers.com

Animal Pet Physio website

SEO work for Google.co.uk:
‘Animal physio northampton’ – Page 1
‘Animal  physiotherapists’ – Page 2

Animal physiotherapists

Gosh, we can’t believe it, its been over 16 month for this old website design. How technology has moved… and its about time we have too. We are now thinking of revamping the site, hopefully to bring it in line with new website technology.

Also we may need to look at our own corporate identity revamp.  Lets hope we have time to get this moving pretty soon!

We have seen so many people trying to win business over search engine and spending so much of their time TRYING to get to Page 1 or Position No. 1 for 1 to 3 main keywords.

For example, we could spend days and months trying to get to Page 1 for phrase ’Logo Design’ on Google and believe us we have been there. You can find us on around Page 3 for ‘Logo Design’. [Look for www.rakdesign.com] So unless you reach to Page 1 in th top 5 for very competitive keyword phrase you just could be completely wasting your time as there are other alternatives.

There are ways to post content that can be seen by people within day or even within an hour, rather having to wait for Google to pick up your site page which could take weeks or even months.

Here we will be posting these alternative ways to marketing your products or service other than the sole website alone.

Start following this BLOG today. For more information on this contact us directly. Contact us

SEO; three little letters that just seem to crop up everywhere when it comes to the online world. The acronym stands for search engine optimisation, but what does that actually mean and how can SEO benefit you and your site?

Essentially, SEO is about helping your website to stand out and get noticed by the search engines. With billions of sites now online, it’s very easy for even the best written, most fabulously designed site to get lost in cyberspace without a little bit of a boost from search engine optimisation. This will improve your ranking on the listings that all the major search engines, including Google, MSN, Yahoo! and Ask, return when a search is entered that is relevant to you, your business industry, product or service. It’s a fact that people don’t trawl through countless pages of search results, instead most people will click on sites only within the first page. So the first page of the search engine results is where you need to be when it comes to getting your website noticed.

But the question is, how to get up there onto that all-important first page? Search engine optimisation can be done in two ways; there is on page optimisation and also off page optimisation. The first takes place, as the name suggests, on your website pages themselves. The site is made ‘search-bot friendly’ by optimising the density of keywords such as your product, service and location so that search engines immediately recognise your website as highly relevant to a search. Off-page optimisation is done by building a network of links back to your site. These ‘backlinks’ can be placed across the internet and the more the better because each one is counted by the search-bots as a sort of vote for your site, making it more noticeable and improving its ranking on thE search listings.

When it comes to effective search engine optimisation, the best way to boost your site is with a good combination of both on page optimisation and off page link building. Your website will get more hits with a higher search engine ranking for relevant searches, and hopefully those extra hits should translate into extra customers for you.  It’s perfectly possible to carry out this essential process yourself, although it will require an ample time commitment, or you can get a web design and SEO professional such as Rak Design to optimise your site for you. Either way, make sure that you look into SEO for your website as it really is vital that even the best websites undergo a thorough search engine optimisation campaign to make them stand out from the online crowd.

Allprint Display are well renowned in the Digital Print industry for producing quality prints and design, first-class service and at very competitive pricing structure. They have produced works for many blue-chip clients to SME’s… names like BOSS, Atimel, Whitbread, Weetabix and so on.

They approached us to come up with new corporate identity that gave them fresh look.

Buzz words; Fresh, Colourful (as in printing), Speedy (as in delivery service they offer), Simple, Evolving with times (as they need to with new technology), Strong Brand, Professional, Independent, Innovative, Quality, Contemporary, Ethical, Competitive, Flexible, Reliable, Committed, Expertise.

Our solution for their corporate identity = ‘colourful windmill’.  One of the main thing we also picked up what they were very good at is the speedy delivery and in the print industry this is a key factor. And they liked a quote by Chris Norton OBE DFC – Director of 2Excel Aviation… which they know how the print industry system works.

Quote “In a World where everyone will do what you need tomorrow, it’s great to find a company that gets it done properly, Yesterday!”

http://www.allprintdisplay.co.uk/

Take a look at our corporate identity and web design portfolio.

If you want to see more Logo Design / Corporate identity / Branding please click on the links.