One evening a customer is looking for a new LED television, he searches and searches, then finally finds a product that he likes and the price. Goes through the shopping experience and before you know it he has bought the perfect items without any hestitation. Simple right!

What made this person have the ‘feel good’ factor? Yes first the perfect product and price but what else?

Design. A good design helped make the experience comfortable and pleasurable. A badly design website can fustrate customer and leave site even if the product and price are perfect. This kind of experience will make this customer return to such site over a competitors without hestitation (your so called returning customer). This experience is mostly likey be shared in a positive way with the community.

When the design is wrong, you can feel isolated, lost, distressed and badgered. When it’s right, you feel warm, appreciated, valued and accepted. 

One of the best recent success story on design and the experience can be seen with iPod,  iPhone and iPad.  iPod a MP3 player – MP3 player has been out for years but how this MP3 Player changed ways. iPhone a mobile phone, nothing different in revolution but Apple made ‘the experience’ a great one. Okay I know this is not eCommerce but I hope you see my point - Power of good design!

Well, it starts with the design. Confidence in your own design is tangible. Once the user has found you and is following their nose around your layout, they can smell it. When they know it all works – that it’s all been made with them in mind – they relax. When they relax, they drop their inhibitions. They start to feel that anything’s possible and at that point of intersection – when all your hunches, thoughts, bright ideas, knowledge and creativity come together – that’s when they reach for their credit card.

Since we have redesigned and built the new website for Camellia Bridal it’s has been crazy for them… according to them website is bring them plenty of business. Just three years ago their Wedding Dress business was started from home and it was just a part-time venture and they weren’t really capitalising on the internet through their old website. Since our website redesign and search engine optimisation solution offered about 2 years ago they have now established a real full time business and now they no long operate from home but actual shop on a main high street in Northampton.

Currently they are getting well over 10,000 (latest figures from January 2010) visitors per month and enquiries from nationally and even some from internationally. Read testimonial.

Take a look at their wedding dress website.

If you are thinking about starting up a new venture and need help and advice corporate identity and internet marketing, please get in touch on 01933 678 522 or visit our website.